Many companies will engage in marketing via email campaigns and totally ignore the basic steps to doing it right. There is a right way to be professional with your email promoting and keep clients happy. Keep reading for some great etiquette tips for your marketing with email campaign.
Market to your readers. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. Be sure to consistently include a link to subscribe in any email you send; hopefully, recipients will forward it to their friends that may be interested in the things that you offer. This is a straightforward, ground-up approach to growth.
You should not send out emails unless you have the authorization to do so from your customers. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Each email should only contain a single topic. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Think of what your message is, and say it clearly and simply. This will attract more readers which will translate to more customers. People like things to be simple.
Make sure that email formats are tested. Put your important information and any new offers near the beginning of your messages. Try to use different formats to find out which ones will work and which ones won’t. After you’ve found a format that works, implement it in all your emails. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.
Offer special deals for customers who subscribe to your mailing list. They are more likely to conduct business with you when they have a reason to do so. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
It’s important that you have someone’s permission before you put them on your email list. If you do not, the people you are sending to will think you are a spammer and will either delete your messages or ask to be removed from your list. If unsolicited mass emailing is part of your regular routine, you may find your business is in danger of accusations of spam.
Change the format of your emails from time to time. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. When composed well, plain text messages can strike your readers as more intimate, opening your subscribers hearts a little more towards you and your offerings.
You should utilize some type of call to action within your emails. This will allow your recipients to know what actions are expected of them once they read your email. Make sure that any links you include are clear and easily spotted. These should be at the top and the bottom of the messages you send.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. Don’t get on their bad side by emailing them blatant advertisements all the time. Try to illustrate ways a particular product can solve a problem, or perhaps implement some sort of promotion in the emails you send out.
Give everyone on your mailing list the option to unsubscribe easily and instantly. You do have to pay for email marketing, but it is cheap. Furthermore, the negative publicity and blowback from being seen as an aggressive spammer is not only bad for business, but can result in blocks and black listings online.
If you follow the above suggestions, you can create a marketing campaign that is professional and appropriate. If you don’t treat your customers well, they will quickly opt out of receiving emails from your business. Using what you’ve read here is a great step towards a profitable e-mail marketing campaign!