Don’t send emails to people who don’t want to receive them. You are sure to lose customers if they feel you are spamming their inbox. The following article contains a number of helpful ideas to help ensure you are getting people that want to receive email from you.
Don’t send out emails to people who don’t want them. Sending out unwanted marketing emails to individuals who don’t want them will get your email promoting messages marked as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Create email copy which is personal and endearing. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Don’t email people that you do not know. Most people treat email from unknown parties as spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
Get your audience to help you expand. When you have a substantial number of readers, brainstorm ways to have them sign up friends. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. By doing this, your viewer base will grow.
All emails should be proofread before they are sent out. You need to make sure all emails and newsletters are correct. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. If you have put any links in your emails, make sure they are able to be clicked.
Perform in a consistent manner. Make certain that your emails consistently utilize your company’s logo and colors. See to it that the font you’re using is readable. Soon, your readers will recognize the emails you send out and look forward to reading them. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Avoid using a lot of graphics in your e-mails. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Provide customers with some incentive in your emails to them. When they have a reason to do business, they often will. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Now that you’ve reached the end of this article, you can see how important it is to have a list of interested consumers who want to receive your emails. Sending unsolicited email will get you blacklisted and ruin your website’s reputation. Follow this article’s advice to ensure you are emailing the right people.