Although e-mail marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. There are always new ideas coming up to help make e-mail marketing effective. Use the ideas below to see how you can use email for yourself.
Avoid bombarding your recipients with the “Buy now!” approach. It will eventually backfire. This approach appears like spam and you will lose your customers this way. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. Customers really do notice things like this and will be more likely trust you and your business.
Use A/B testing of your subject lines to test effectiveness. Send half of your messages with one subject, and half with the other. This allows you to determine which subject lines are successful and which ones are simply ignored.
Be sure to test different email formats. Always put the most important information and new offers on the top of your emails. Try to use different formats to find out which ones will work and which ones won’t. Stick with what works. This way your readers know exactly what to expect and where they can find what they would like to read.
Don’t spam your customer base; get permission to send emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
E-mail marketing is about getting people to buy your products. Your marketing emails should drive customers to purchasing your services or products. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
Make sure your email marketing strategy makes use of “smart persistence.” Make sure that you target the right audience with your emails, though. If you are talking with the wrong people, they will simply become annoyed.
Do not send out email messages that depend on images to relay important information. Many email clients don’t display images to help keep viruses and malware off their users’ computers. This can make your messages ugly or even unreadable if they are too reliant on images. Use clear text for your important information and use descriptive alt tags on all of your images in your emails.
Mix up the format of your emails every once in awhile to keep things interesting. For example, use plain text if you usually use HTML and vice versa. When well-written, this could give your consumers an emotional avenue when it comes to your services and products.
Your emails should contain calls to action. Clearly tell them how to receive the offers you have. If you use links, include instructions on what to do with them. These messages can be repeated at the beginning and the end of your messages.
An obvious but important tip when it comes to marketing with email is ensuring all the email addresses are accurate. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. This just wastes your precious time!
Try to make the message in your emails sound somewhat personal. You will get better responses from personalized messages instead of generic emails. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. If you take this article’s advice into consideration and stay on the lookout for more ways to innovate and improve your email promoting efforts, there is no reason the strategy can’t continue to serve you admirably for years and years.