A lot of people automatically think of spam when they hear of e-mail marketing and are not open minded to it. It is your responsibility to come up with email campaigns that your customer will like, look at, and act upon. Read the article below for some great methods that you can apply today.
Don’t over use words like “Buy now!” Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” An approach such as this one is often perceived as being “spammy”, meaning your consumers will quickly unsubscribe. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Customers really do notice things like this and will be more likely trust you and your business.
Test variations of your subject line via A/B testing. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Practice consistency. Keep your company’s logo and the colors and style you use the same in every email. Choose a font everyone can read easily. People will begin to recognize the emails that you send and look for them. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
Ensure that your emails have a lot of solid content. Include information that is helpful in your emails. You should never include simply selling information. Include articles and information for your subscribers which is not available on your website. Also include offers which are exclusive for your products or services. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Always have a link for people to easily unsubscribe or opt out of your email list. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. It is important that your customers feel in control and that they aren’t being forced into anything.
Try to educate yourself on how not to be considered spam. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Educate yourself on how these spammers are incorrectly using marketing via email and go your own way. Your brand’s credibility will be boosted if you separate yourself from spammers.
It is important that your strategy is persistent. Staying persistent with the proper type of customers is the key to success. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.
Change up your formatting once in a while, to imbue a more intimate feel. If you normally use HTML format for your email messages, use plain text format occasionally. When done judiciously, this can make your customer feel a personal connection to you and your products.
Include in every email calls to action. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. Make sure that any links you include are clear and easily spotted. If necessary, these can be added to your messages at the beginning and the end.
Make sure that every email address is correct. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. This is a huge waste of time.
Your opt-in should have a field for customers’ first names at the very least. Having their name to reference makes any further communication you have with them more personal and more likely to catch their attention. As such, you will be far ahead of the competition.
Use these suggestions, and your knowledge of your target audience, to create fabulous marketing emails. What are they hoping to see? What do they like to read? What do you need to do to convert those desires into emails that sell? Follow the advice in this article, and start making money!
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