Samsung Has a Vision for the Future of Dining–and It Looks Pretty Awkward

Samsung has an idea for virtual reality that is a little hard to swallow.

The maker of the Gear VR headset, which holds a smartphone in front of a user’s face, apparently sees a future for VR at restaurant tables. A recent post on the company’s blog called “Using Samsung Gear to Revolutionize the Restaurant Experience” even pitches the idea to restaurateurs as a way to spice up the eating experience for diners. 

After all, who wouldn’t want a clunky headset between you and your plate of spaghetti and meatballs (not to mention your dining companions)? And you thought wearing Google Glass in public was awkward.

While experts agree that VR is poised to have a significant impact on industries ranging from healthcare to entertainment to retail, the dining sector is not one that immediately springs to mind when thinking about practical uses for VR. Spain’s Hard Rock Hotel Ibiza, however, is not afraid to be a first-mover in this field. The hotel has  hosted two virtual reality dining events in partnership with award-winning chef Paco Roncero where 12 individuals str Samsung Gear headsets at the dinner table.

Strangely enough, Samsung never goes so far as to explain exactly how one would see food on a plate when a wearing VR headset. From the post:

“You dine on the first course of the meal in a garden in Tuscany surrounded by flowers with a winery in the distance. You adjust your Samsung Gear VR glasses as a cool wind blows and you catch the rich fragrance of the gardens. But when your main course arrives, you now find yourself underwater with dolphins playing and fish swimming. Your Italian table setting has been transformed into an underwater experience and the light in the room has changed to reflect the underwater scene.”  

It’s worth mentioning that this is the same Samsung that Mark Zuckerberg announced last weekend–also in Spain, coincidentally–would be partnering with Facebook to make VR experiences more social, i.e. something you do with other people.

While Samsung did produce a video to go along with the post on VR and dining, and it briefly shows people eating while wearing the VR headsets, this attempt at explaining innovation comes with more questions than answers. See for yourself below.

Sublimotion 2015 from Sublimotion on Vimeo.

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Inc.com

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