Marketing via email usually puts off a lot of people when they hear about it. If you take the time necessary to learn how marketing with email can help your business, then you will appreciate it.
Use A/B testing to test subject line variations. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This can help you see which subject lines cause readers to open your messages and which get ignored.
Keep in mind that the ultimate goal of your email promoting campaigns is selling your products or services. Therefore, every email you send should increase the likelihood that subscribers will buy. This can be done by writing emails that give information on new products or promotions on old ones.
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Your subscribers should have access to exclusive content before everyone else. In addition, include an exclusive offer for your products. Send greetings for holidays or a personalized message for birthdays for instance.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.
One marketing email per week should be sufficient to maintain communication with your customers. Your customers, like you, have busy lives and probably receive many emails each day. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
Don’t send important information out around a major holiday. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Of course, you can take advantage of certain exceptions. This may include emails regarding things like Black Friday and other sales or specials that go on.
When designing your email materials, try not to overuse graphics. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. To get active feedback, ask your readers for suggestions. Passive feedback is very subtle and may not even be obvious to your customers. You can use any type of internet software tool to determine which links get the most clicks.
Give your customers some type of incentive in your emails. They are more likely to conduct business with you when they have a reason to do so. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
Make sure everyone on your marketing list has given you permission to email them. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. In addition, when your email provider gets enough complaints from people, they could drop you due to you violating their policies when it comes to spam.
By now you should realize how to use marketing with email to help achieve your business goals. Take advantage of what you’ve learned from this article, and you’ll be seeing an increase in customers in no time.
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