4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

[unable to retrieve full-text content] Remember what day-to-day concerns your target small company customer has, and fit your product to

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5 Ways to Create a Culture That Aligns With Your Brand

The following excerpt is from Karen Tiber Leland’s new book The Brand Mapping Strategy. Buy it now from Amazon |

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How Small Business Networking Strengthens Your Personal Brand

Ideally, every business can only survive when there are people, and one’s net gain depends on his network. No wonder

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5 Tips From Experts for Creating a Distinctive Brand

Apply now to join us at the Circular Summit, a two-day event for women entrepreneurs seeking advice growing a business.

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7 Ways to Attract Millions of People to Your Brand

Would you like to build a brand that reaches millions of people? Whether your brand is about you, your company, or both,

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The 6 Biggest Mistakes to Avoid When Building a Brand

Q: What are the most common mistakes we should avoid when building a brand? A: Being an entrepreneur and launching

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10 Reasons Your Followers Will Leave Your Brand on Twitter

Building an audience on social media isn’t easy, but keeping one around is even harder. On Twitter, where the posts

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Why J.Crew Is Not a Cult Brand

Here, Paris-based branding consultant Boulanile Mate talks about the mistaken repositioning methods of Jenna Lyons, creative director and president of J.Crew, when she recently

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Here is How to Position Your Product as a Premium Brand

Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but

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